Water Labelling in Australia

• Currently, there are three labels that can be applied to water efficient products in Australia (Fig1). These include ‘The Water Efficiency Labelling Standards (WELS) Scheme’, ‘The Smart Approved WaterMark Scheme’ and the ‘WaterMark’ Labelling scheme.

Fig 1. Different water efficiency Labels currently implemented in Australia. a) The Water Efficiency Labelling Standards (WELS) Scheme Label, b) The Smart Approved WaterMark Logo, c) The WaterMark Logo.

• The WELS water rating system allows consumers to compare products, whilst also rewarding those who make and sell water efficient models. It has two main features including a star rating and a water consumption figure. The water consumption figure provides an estimate of the water consumption of the product where the star rating allows for a quick comparative assessment of the product’s water efficiency.
• The Smart Approved Watermark labelling program for outdoor products and services is a non-for profit, voluntary program which aims to actively improve Australia’s water conservation. It helps consumers by identifying and promoting products and services that conserve water, through providing water education, and promoting innovative solutions to help save water.  The Smart Approved Watermark labels can be used on web sites, marketing materials, product packaging, at events and displays and in advertising. Any product that can prove that it saves water can apply to use the Smart Approved Watermark label.
• The WaterMark logo is a certification mark that verifies that a product complies with requirements of the Plumbing Code of Australia and specifications listed in relevant Australian Standards. The certification trademark is used in reference to water supply, sewerage, plumbing and drainage goods. Standards relate to product quality, durability and health and safety aspects.

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